Is Online Business Optional?
Is Online Business Optional?
Today I would like to discuss with you this simple question - is it optional for you to be involved in some sort of online business or is it a modern life necessity?
Let's see... Are you a multi-millionaire? Are you a business executive or well paid professional - doctor, lawyer, programmer, etc? Are you a small business owner or you're a stay-at-home mom?
Did I miss any group in between? Probably I did. Anyway, it does not matter who you currently are, what matters is who you're going to be in the future.
If you're a multi-millionaire, you most likely already have an online division implemented as part of your business model. You know that billions of people use the Internet these days, and millions more join every day to find anything they want - information, services, products, ideas, the list goes on and on to infinity - whatever you think of - you name it, and chances are pretty good that you can find it on the Net (even if you're unable to find anything - let's say you're inventing something new, online resources are invaluable for the research of the works previously done in your area of interest).
So as a multi-millionaire you definitely wouldn't want to miss such a huge market or your competitors will eat you alive.
If you're a well-paid professional or executive working for a big corporation, an online business could be a great way to legally reduce your taxes, as a business owner you could write off a lot of expenses. You might argue that you can do this with any other business you own, you don't necessarily have to have an online business for this purpose. And my answer is - Yes and No. You see, I don't know any business you can start so easily and inexpensively as your online business.
To open a franchise, you need a few hundred thousand dollars, to open any brick-and-mortar business you need from fifty to a hundred thousand (maybe less sometimes, but not very often).
It takes only a few thousand to start your online business (and this includes registration fees, professional website design, initial marketing, etc).
Besides, even if you're paid rather well, you still wouldn't mind having additional streams of passive income, wouldn't you? I don't know any offline business that can be run on auto-pilot. But there are hundreds of examples of successful online businesses that run on auto-pilot.
Ok, who's next? A small business owner? Well, is your business booming? Do you have enough clients? And even if you do, are you able to interact with them easily and effectively?
Here's how your website could help you. First of all, the Internet is the hugest market known to mankind and it's so diverse that you will be able to sell anything there, from the weirdest product you could imagine to any service.
If your services are international - then, by developing the online part of your business, you will increase your market not tenfold, you will increase it thousands of times.
If your business is local by its nature, there are also dozens of online marketing techniques you can use to increase your clientele.
You're saying you have enough clients, can't handle anymore? Well, first of all, in this case, why don't you expend? And, second, are you able to communicate with your clients as fast as you want?
Let's say you have 300 clients and you need to tell them quickly about something urgent (for example, you change your schedule or you have an emergency and can't take clients for a week, etc). How would you handle this? Tell your secretary to call all 300 clients. How much time do you think will it take for her to make these calls?
Well-organized online business is structured in such a way that you don't even have to think about this problem, it's taken care of automatically.
What if your client has some urgent questions on weekend and you're not working on the weekend? Too bad, you just lost your client, client went to your competitor's website and found the answer in his database of Frequently Asked Questions, and then automatically booked the appointment with your competitor for the closest date available...
You got the idea. Your website, if it's created by professionals, gives your clients the ability to communicate with you 24/7, even if you're not around to personally answer their questions.
Hope you see by now that for small businesses not having a website is not an option.
Who's left? Stay-at-home moms and dads? Let's summarize what we have so far as benefits of online business: the most inexpensive way to start a business, the unlimited market for your products or services, automatic streams of constantly growing income (otherwise known as passive income), more time you're able to spend with your family and loved ones as a result... Geeez, I think for moms and dads the question - of whether to start an online business as a source of supplemental income - must be a difficult one (I'm just a little ironical here).
So, what should you do if you still don't have a website? That's easy - get up off your backbone and contact professional web designers!